London has always been a hub for creativity, but right now its energy is unmatched. From fashion to photography, movement to music, a new generation of talent is rewriting the rules and shaping global culture. Inside the NOVA community, we’re seeing firsthand how London creatives are pushing boundaries and making their mark.

This spotlight was curated to celebrate the amazing wave of talent coming out of London and to showcase the individuals who are raising the bar for what’s possible.

 

The Talent Behind London’s Creative Energy

Manu Loca
Movement and Art Director whose work lives at the intersection of body, identity, and storytelling. Born in the French Caribbean and now working across fashion, film, and editorial, she draws on her background in curation and visual research to direct motion that feels both cinematic and deeply human.

Lewis Levi
Creative Director and Executive Producer shaping culture at the intersection of fashion, music, and storytelling. As founder of Out Of Office, his work is trusted by brands like Nike, Corteiz, Salomon and New Balance, reflecting a vision that pushes London’s creative scene forward.

Dom Sesto
Photographer and Director known for his bold visual storytelling and conceptual depth. He’s worked with clients like Nike, MCM, Havana Club, Skepta, SSENSE, and Topman.

Elliot Hensford
Photographer and Creative Director making his mark across music, fashion, and editorial. From campaigns with Nike Air Jordan to shoots with artists like PinkPantheress, his work blends cultural relevance with sharp visual storytelling that resonates worldwide.

Lily McMurray
Creative Director and Producer who merges image consultancy, fashion styling, and visual storytelling. Her work spans editorial, music, brand campaigns, and events, trusted by names like Nike, Dr. Martens, New Balance, and Louis Vuitton.

Cashmerre
Photographer whose lens captures the raw and the intimate. Working with brands like Nike and Adidas, his imagery blends street energy with emotional vulnerability, creating work that feels immediate, personal, and culturally resonant.

Amir HossainA.K.A Blacksocks is a rising photographer-director known for bold, playful, and color-rich visuals. As part of the directing duo Bedroom with Soren Harrison, he’s created work for artists like Arlo Parks, Beabadoobee, and The 1975, and brands like Converse, Dr. Martens, and ASOS — bringing a surreal, dynamic energy to each frame.

Tom Seager
Director and Photographer whose visual work spans branded content, music videos, fashion campaigns, and editorial. His credits include One Block Down, Gucci and Dior, storytelling projects that merge cinematic depth with cultural edge.

 

Final Word

What makes London’s creative community so powerful is its ability to merge worlds. The city’s rich cultural heritage meets a fearless Gen Z and Gen Alpha energy, resulting in work that feels both grounded and boundary-breaking. London creatives aren’t waiting for permission — they’re creating movements, building communities, and reshaping industries in real time.

At NOVA, our mission has always been to champion talent that disrupts and defines culture. This spotlight is our way of celebrating the London scene and amplifying the voices of the creators who are driving it forward.

The creatives highlighted here represent only a fraction of the innovation happening in London right now. Together, they’re proving that the city is not just keeping pace with global culture, but setting it.