The future of beauty is here! Yes Day Beauty, founded by 13-year-old Coco Granderson, has officially launched as the first skincare and beauty brand designed specifically for tweens. With products formulated by top cosmetic chemists to meet the unique needs of Gen Alpha skin, Yes Day Beauty isn’t just filling a white space, it’s creating an entirely new category.

When it came time to celebrate the brand's launch, the party needed to feel as fresh and disruptive as the brand itself. That’s where NOVA Studios came in. We were proud to help bring their launch event to life, a celebration that captured the energy of a new generation while honoring the family behind this groundbreaking brand.

A First in Beauty

The beauty industry has never seen a founder like Coco. At just 13, she took her own experiences and turned them into something bigger: a line made for tweens, by someone who actually understands them. Working alongside her family and industry veteran Ron Robinson, Yes Day Beauty is a brand that balances playful packaging with serious formulation.

Why does that matter? The market has catered either to childlike products or to adult-focused beauty routines, leaving a gap for those in-between years. Yes Day Beauty addresses that head-on with products that are safe, effective, and designed to resonate with the way Gen Alpha consumes culture: bold, fast-moving, and community-driven.

Launch Night: A Tween Dream

The launch party for Yes Day Beauty was designed with one audience in mind: tweens. And it delivered. The space glowed in shades of lavender and pink, with the bold YES DAY logo anchoring every moment. Guests walked into an immersive world filled with activity, connection, and joy.

• Sweet stations: A full ice cream bar, candy cart, and cotton candy machines gave the space a nostalgic yet modern vibe, the kind of treats you’d find at a dream birthday party.

• Playful creativity: Jewelry-making tables and hair and makeup stations invited guests to experiment, play, and express themselves, all core values of the Yes Day ethos.

• Community energy: The room buzzed with tweens, teens, influencers, and family, everyone leaning into the energy of a brand that feels like it was built just for them.

• Food truck finale: To cap the night, guests lined up at a food truck, fueling conversations, laughter, and plenty of selfies under the neon signs that lit up the venue.

Every detail was designed to reflect what Yes Day Beauty stands for: fun, inclusivity, and self-expression.

 

 

Why This Matters

Yes Day Beauty’s arrival signals a major shift in the industry. Brands today are expected to do more than just sell products. They are expected to create culture. Yes Day isn’t following that trend, it’s leading it.

• Gen Alpha focus: This is the first generation to grow up entirely in a digital-first world. They’re savvy, expressive, and looking for brands that reflect who they are.

• New category creation: By addressing the needs of tweens, Yes Day opens up a lane that didn’t exist before and sets the bar for how to do it right.

• Family-driven disruption: With Coco and her family at the helm, this isn’t just a beauty brand. It’s a story of vision, courage, and generational support.

For Nova, being part of this launch meant supporting more than an event. It meant helping bring a cultural moment to life.

 

Looking Ahead

The Yes Day Beauty launch wasn’t just a party. It was a statement. It showed the industry that Gen Alpha is here, they’re paying attention, and they’re ready to engage with brands that speak their language.

As for Coco and her team, this is just the beginning. With press coverage already buzzing and a community rallying behind her, Yes Day is poised to become a defining name in beauty.

At Nova Studios, we’re honored to have been part of their first chapter and we can’t wait to see what comes next.