LONELY GHOST

Celebrated Lonely Ghost’s strong online community by coordinating 82 members to model the Potassium Dye Hoodie collection. Inspired by Jacquemus, the shoot featured an aerial heart-shaped arrangement on the salt flats, symbolizing love and appreciation for the community. This campaign bridged the gap between brand and audience, turning supporters into the face of the collection.

Credits

Creative Director:

Lary Zak

Creative Producer:

Lary Zak

Social Media Manager:

Lary Zak

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