New Brand Identity and Type Design work with Mettle and Supper for the Toronto Tempo- the WNBA’s first international expansion team tipping off in 2026. The brand system is a visual reflection of tempo as it relates to both basketball and life - pace, speed and duality. In stark contrast to the rest of the league’s visual landscape, the Tempo brand pairs down what a team identity can be for more of a modern approach through a two color treatment and cohesive logomark system.

Credits

Graphic Designer:

Samm McAlear

+1 Private Creative

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